Where to start?

For many people buying or selling a home one of life's more stressful events. It doesn't have to be, my goal is to help you achieve your sale or purchase without the stress.

So how do you choose a real estate agent? The friend of a friend? Your best friend's cousin? Or the agent whose name is on the sign down the street? Do you go with a "big name" Real Estate Agency or the independent Real Estate Agency? Who pays the commission and how much? Is there a difference between a real estate agent and a REALTOR®?  These seem to be the questions that first come to mind when thinking about listing, selling or buying a home.

It is only later that you think of the other questions that too often become the source of so much stress.

Florida Executive Realty has a strong, well respected reputation in providing service to the agency's customers and was a perfect fit with my own commitment to providing excellent service to my customers. At Florida Executive Realty and with Rick, the customer ALWAYS comes first.

Aggressive marketing of your home when you list with Rick and Florida Executive Realty. Today nearly 90% of home buyers begin their search online. If you can't find the real estate agent's website or a link to their listings, how will they ever find your home?Newspaper ads don't cut it. If prospective buyers can't afford internet access...are they really able to afford your home? I am constantly searching for new venues to present my listings on the internet. Not only will your home be listed on my highly ranked website, but I will post it on multiple sites and keep those postings current. It is great to enter it on Multiple Listing Service (all Realtors do that)and Realtor.com.  My listings are routinely listed on more than a dozen websites, including my secondary websites. I also utilize specialty sites, print media and open houses to give my listings maximum and unsurpassed exposure to buyers.  When selling your home we will work together to achieve the fastest sale at a good price.

Single Agency or Transaction Agency representation.  When listing your home, it is always recommended by Florida Executive Realty to list your home as a Single agent but it is your choice.  This means I am representing you.  The same applies when you are the buyer.  If you are a buyer looking at Florida Executive Realty listing both buyer and seller will be working with me in a Transaction role.  There are real estate offices and REALTORS® who have a preference toward non-representation listing forms and non representation buyer agreements. Always ask the real estate agent to show you what you are giving up in if you are asked to sign a non-representation agreement.  If they won't, I will!

My flexible commission structure is based upon the marketing strategy that we agree upon.

My sellers and buyers will tell you that I kept them informed through out the whole transaction process. I take great pride in providing excellent service to my clients. After all, we are partners in this process.

You can be confident that I answer my calls and e-mails promptly. It is just good customer service.

Over the past 17 years I have undertaken 5 "hands-on" home renovations.  It has enabled me to develop a better than average working knowledge of home construction and the major systems.  When shopping historic and vintage homes, that is beneficial to my buyers as it may help them make a more informed offer. For my sellers, it means potential issues might be caught and addressed before the decision to list.  In no way does this replace a home inspection by a qualified home inspector.

If you are a buyer, I will listen to what features are important to you in your future home and match your desires to what is available on the market.

As a home buyer, I will work with you as your buyer's agent. Seller's typically have the listing agent representing them in the sale of their home.  It is just as important to be represented when buying a home.  The advantage to buyer's is that when buying a home, the seller typically pays the commission or fee for my services.

When looking for a home in the Heights, I have an expertise about the neighborhoods in the Heights that is hard to for other REALTORS® and real estate sales associates serving these neighborhoods to match.  My goal is to be your Heights Realtor when looking in Seminole Heights, Tampa Heights, Riverside Heights, and Ybor Heights.  Any agent can sell you a home but I am also about helping learn about the community and helping you feel at home in these vibrant and creative neighborhoods.