Between 84% and 98% of home buyers begin their search on line (depending upon their age). The days of putting a sign in your yard and an ad in the local paper and achieving a fast sale are rare. Newspaper advertising is going the way of the typewriter.  If someone can't afford to access the internet, can they really afford your home?  If you can't afford a daily or weekly picture ad in the newspaper but your competition has their home pictured on line and available 24/7, which house would sell faster? Ask yourself which would you do? 

 Do you have the time to keep your home current on highly ranked websites?  Can you keep up with a  dozen websites or more on a regular basis?   If not how will real buyer's find your home?  And that is just the marketing.

What about the time to schedule appointments? Are you comfortable meeting strangers at you home in the evening? Negotiate contracts? Pre-qualify buyers? Being available for the buyer's inspections? How about staying on top of the lender and title agents to assure a smooth closing?

Below is an outline of the basics to sell your own home. These are steps that I as your Realtor would handle as part of the listing agreement.  Search out my listings on the web, you will find unsurpassed market exposure for the 21st century.   --Rick Fifer, your neighborhood Realtor

The Basics

• Complete an extensive research of local market conditions, including:
  • the listing and selling price of all houses in your area for the last six months,
  • the listing price of houses currently on the market, and
  • the listing prices of houses that were on the market but did not sell.
    Tips: Begin your research on the Internet. Followup by visiting the county tax records office to determine the selling prices of houses.

• Put together a marketing plan.
  • How will you market your house to real estate agents? Most buyers use a real estate agent, so marketing to real estate agents is essential. At a minimum, you'll want to send a letter and sales flyer to all real estate agents within a 30 mile radius.
  • How much money can you afford to devote to advertising? Call the local newspapers to determine how much it will cost for advertisements. You'll want to run daily and Sunday ads in the newspapers.
  • Who will create your sales flyers? Buyers expect fact sheets to take with them when they drive-by or tour a house for sale.
  • Where will you place signage? In addition to your front yard, is there areas leading in to your neighborhood where signage would be appropriate?
  • How will potential buyers find information about your house on the Internet? You'll want potential buyers who begin their house shopping on the Internet to find your house. Be sure to build a website to help sell your house.
  • Who will take inquiry calls and schedule appointments? You'll want someone to be available to answer inquiry calls and schedule appointments. Be sure to schedule showings as quickly as possible - even the same day.
    Tips: Ask newspapers for a discounted advertising rate for multiple placements. Be sure to check with local officials to determine if there are any restrictions on where you place signs.
    " Pre-qualify buyers before showing your house.

• Confirm that the potential buyer has pre-qualified for a mortgage loan.
  • If the buyer is buying with cash, confirm that they have the necessary resources.
  • If the purchase is contingent on the buyer selling their own house, confirm that the buyer's house is on the market. (You may also want to determine how long the buyer's house has been on the market.)

• Negotiations, Contracts and Closings
  • Are you prepared to negotiate the contract?
  • Do you know what the legal responsibilities of the seller are in your area?
  • Who will write the contract? Will you need to hire an attorney? If so, what will be the attorney's fees?
    Tips: In addition to the sales contract, you'll need to complete a Seller's Disclosure and a Lead Based Paint Disclosure.